Product Familiarisation

A key part of a successful go-to-market strategy

Our Product Familiarisation Programmes (PFPs) are designed to drive strong uptake of the brand post-launch and support treatment initiation strategies. Common objectives include:

• positive brand awareness;
• successful uptake of treatment with target prescribers;
• positive working relationships with healthcare professionals and hospitals/clinics.

Programme design and deployment capability

Atlantis Healthcare offers end-to-end Product Familiarisation Programme delivery services that include:

• familiarisation needs assessment and programme strategy;
• programme creative and content;
• multichannel delivery including innovative digital strategies;
• HCP and patient engagement strategies;
• programme implementation and management; and
• reporting of programme outcomes and learnings.

Patient-centric focus

Each programme maintains a strong patient-centric approach to ensure they remain fully informed about the programme and their medication. 

Contact

To discuss product launch strategies with one of our PFP experts, please contact our local office. Give your target health care professionals the opportunity to use, evaluate and become familiar with your newly registered treatments.