Content and Creative

Content and creative that is trusted, tailored and inspiring

Behaviour change communication

Our approach encompasses a comprehensive research-based behaviour change communication strategy. We identify behaviours that lead to sub-optimal adherence and health outcomes, isolate those that are susceptible to change and tailor them with messaging, channels and frequency that most effectively drive positive change.

Extensive in-house editorial capability

We offer a broad range of editorial skills to cater for a wide spectrum of audiences and communication channels:

• consumer-friendly content and language to engage with the patients, and their carers;
• professional medical writing to address clinicians and key opinion leaders;
• highly technical writing, such as clinical literature reviews, and gold-standard referencing to substantiate intervention recommendations.

Full service creative and design studio

To reinforce patient and stakeholder communications, we illustrate programme messages with inspiring ideas and imagery. Our award-winning multidisciplinary studio supports a wide range of media choices for communication. Our services include:

• creative concepts;
• patient, carer, healthcare professional and other stakeholder collateral;
• programme design and branding.

We produce creative that can be applied across a wide range of interventions - from enrolment forms, welcome packs, patient information guides, patient DVDs, programme websites and the healthcare professional campaign and reporting.