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Medicines adherence - the forgotten role of pharma marketing?
With recent reports showing how costly the issue of medicines non-adherence, or non-compliance is to patients, pharma, and healthcare systems, Atlantis Healthcare thought it was time to speak to a cross-stakeholder panel to find out what the key issues are for patients in managing their treatments and identify some possible solutions.
Ensuring patients get support that makes a difference
12 December, 2012
NHS alliance news-report:
Find out how the OneHeart programme is helping to improve treatment adherence & medicines optimization in heart health.
The inside word - what stops patients taking their treatment?
Let IBD patient Jen, and Dr Christina Jackson give you revealing insights into how patients make up their minds about taking treatment.
Atlantis Healthcare’s new NZ Managing Director to drive patient-centred innovation
Atlantis Healthcare, a leading provider of patient support solutions globally, announced this week that a new Managing Director has been appointed in New Zealand; Kate Reid will take the reins from current Acting Managing Director and Chief Financial Officer, Tony Wai early next year.
New UK Managing Director brings a wealth of experience to the Atlantis Healthcare Group
As Atlantis Healthcare continues to deliver a growing range of patient-centred solutions, a new Managing Director has been appointed in the United Kingdom; Charles MacKinnon will take the lead role in November. Kate Reid, the current Managing Director, is returning to her home country, where she has accepted a senior management role in Atlantis Healthcare New Zealand.
Patients need more than a spoonful of sugar to help the medicine go down
19 October, 2012
Given that half of patients with long-term conditions have been found by the World Health Organisation to incorrectly take their essential medication; doctors are being encouraged to seek patient buy-in during the treatment decision making process.
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