Our Process

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A proprietary process for adherence programmes

The challenges our patient programmes address are often complex, and can't be fit with one-size-fits-all solutions.

We owe our success to our expert ability to tailor large scale interventions that work on individual basis. We use sophisticated research methodology to identify factors most predictive of non-adherence, yet amenable to interventions, then target them through personalised communication channels.

Understand

We employ a robust programme design methodology that draws on a combination of:

• in-depth understanding of the PATIENT through our ongoing commitment to health psychology research;
• the commercial considerations of the BRAND; and
• a sound knowledge of the HEALTH CARE DELIVERY SYSTEM, including who owns the patient relationship, and who is in the best position to affect change.

We have an in-house clinical team of world recognised adherence experts, we continue to fund proprietary research and we talk daily to the patients enrolled in our programmes.

Connect

Well-designed programmes warrant patient enrolment and retention. Our programmes connect with your population using our:

• extensive relationship marketing and communication expertise; and
• custom built infrastructure to deliver solutions.

Our programmes are designed to engage patients at an emotional, intellectual and motivational level to ensure they opt-in and continue to interact with the intervention. Where possible, we coordinate support across all the stakeholders involved in patient’s care.

Change

Everyone stands to benefit from a positive change affected through our successful adherence programs that:

• help patients change the underlying believes, and make long-term behaviour change that reaches far beyond the conclusion of the intervention;
• deliver commercial benefits for clients' product portfolios through significant contribution to revenue and profitability objectives; and
• are an enabler for patient-centric health care delivery approach that reduces the cost of non-compliance to the public health system through successful intervention.

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