Our work begins from a foundation in Health Psychology and draws upon additional Behavioural Science disciplines. Health Psychology is relevant in inspiring individual health, because it addresses the psychological drivers behind healthy behaviour. This understanding guides our research efforts and informs our Belief-driven Behaviour Change approach.
Through the application of this approach, we design engaging programmes that promote better health outcomes. Our behaviour change approach is validated by Professors John Weinman and Keith Petrie—leading academics in the field of Health Psychology. Local and regional teams of Health Psychology experts apply our approach to support individuals around the world.
Health is personal, this is why ‘one-size-fits-all’ approaches to behaviour change don’t deliver on better health outcomes. Every programme Atlantis Healthcare designs employs our Belief-driven Behaviour Change approach. This ensures that interventions offered to the individual resonate as they address their underlying beliefs that enable sustainable behaviour change.
The application of our Belief-driven Behaviour Change approach is guided by research conducted by our local Health Psychology teams. This ensures our approach is customised to reflect differences in language, culture and healthcare delivery systems. Our research is guided by robust protocols to support qualitative and quantitative methodologies. Results are interpreted through a Health Psychology lens, drawing on established models of behaviour change. Research directly informs interventions included within our Belief-driven Programme Designs.
Why beliefs matter: Summary paper describing the significance of individuals’ beliefs in affecting health outcomes
Understanding medication adherence: An example of how a Health Psychology model can be applied to understanding medication adherence
Improving medication adherence: A belief-based text message programme to increase adherence to asthma preventer medication
Improving recovery: A belief-based face-to-face intervention to improve health outcomes following a heart attack
Read our industry publications summarising the challenges individuals may face when living with a health condition.
Learn more about how our programmes enable solutions through our design and management capabilities.