Evidence for our Belief-driven Behaviour Change approach is best represented by case studies showing its successful application. The following case studies demonstrate how our solutions have delivered positive results across health conditions.
Poor adherence to preventer medication is a common problem, which can lead to asthma progression and even greater healthcare costs. Individuals living with asthma can have trouble understanding the asymptomatic and chronic nature of asthma, not realising their health is at risk.
Belief-driven Behaviour Change was applied through SMS interventions, based on individual beliefs, to improve medication adherence.
Adherence to asthma preventer medication improved by 27% at 9-month follow-up.
Women diagnosed with breast cancer can be prescribed oral medications for up to five years after surgery and radiation treatments. This is especially hard for women who simply want to return to their everyday lives. While these oral medications can prevent cancer from returning, they are associated with unpleasant side effects. It is for these reasons that women may choose to stop taking their medications.
Belief-driven Behaviour Change was applied through interventional magazines to improve medication persistence.
Persistence to breast cancer medication improved by 23% at 6 months for individuals on the programme.
Osteoporosis is a largely asymptomatic condition that can have serious consequences if left untreated. Treatment involves numerous behaviour changes, such as taking medication and making dietary adjustments. The need for treatment can be hard for individuals to understand, especially if they are feeling well.
Belief-driven Behaviour Change was applied through health coaching and interventional magazines to improve medication persistence and increase calcium intake.
89% of individuals in the programme persisted with medication at one year, compared to 68% of patients out of the programme. Individuals in the programme were more likely to consume two or more calcium servings a day.